Collection: Protein Powder

Protein is a macronutrient found in a number of common foods. Protein is harnessed by the body to promote muscle growth, aid recovery, and enable the body to perform consistently at the highest level.

An individual’s main source of protein should come from whole foods such as meats, seafood, eggs, and beans. In addition to wholefoods, protein comes in the supplement form of whey protein powder. Whey Protein’s high protein content means it’s very calorie efficient, meaning it can assist in losing fat and gaining muscle simultaneously.

There are three main types of whey protein powder, Whey Protein Concentrate, Whey Protein Isolate, and Whey Protein Hydrolysate (WPH). Each of these protein powders have unique attributes that may vary in importance depending on an individual’s training regime and body type. For more information on protein and to learn more about the different types of protein powders, click here.

True WPI90 Natural (unflavoured) boasts an impressive protein content of 27.2g per serve. As each of the flavoured options have had a few natural ingredients added to them to give them amazing flavour, the protein content reduces slightly, but is above 90% in all flavours (except for Coffee Mocha & Choc Peanut Butter, which are 83% & 80% respectively).

It can be difficult knowing which protein powder is best for your individual needs and goals. There are a few important factors to take into consideration before choosing the right product for you. Your dietary needs, preferences and any weight-related goals will come into play here.

You can read more about protein and which whey protein option may be right for you in our beginners guide to whey protein. Those who follow a plant-based diet or are intolerant to lactose will benefit from learning about alternatives to whey protein. If you’re wanting to try True products before you commit to a larger bag, samples are the best way to try our range and see what works best for you!

Our protein requirements will change at different stages in our lives, including childhood, adolescence, adulthood, pregnancy and older years. Also, various physical demands impact our protein requirements. We put our bodies through this intentionally in terms of sport, exercise and labour intensive work, or unintentionally, such as times of physical trauma, stress or certain medical conditions. Therefore, we must adapt our intake depending on our individual circumstances and goals.

If your goal is to optimise muscle protein synthesis and increase muscle mass combined with resistance training, protein distribution is paramount. It is recommended to consume 0.25g - 0.3g/kg distributed across the day (across 4-7 meals). Protein supplements are a quick and convenient way to bump up your consumption and hit your macro targets. Read our ultimate guide to protein to learn what’s best for your goals.

The optimal time to consume protein powder will depend on your training, eating habits and goals. Unless you are wanting to ramp up your gains and are more focused on overall health, the time at which you consume your protein is less significant. It’s more important to spread your intake over the day to optimise your nutrition. Learn more about the ideal time to take protein powder in our complete guide.

In short, New Zealand Grass-fed whey protein is the best form of protein powder. Grass-fed whey protein means that the cows haven’t been subjected to large doses of antibiotics that would enable it to be fed grain or corn. Subsequently, the grass-fed whey is cleaner and free from all nasties associated with mass farming.

But why New Zealand grass-fed? New Zealand is the most advanced dairy producer in the world with strict guidelines on grass feeding and dairy farming. The NZ government mandates that all dairy products are to be free of chemical residue and antibiotics. Subsequently, there are regulated guarantees that New Zealand Grass Fed Whey protein will be free of all unwanted, unnatural extras. To learn more about NZ Grass-Fed Whey, click here.

True currently offers free domestic shipping within Australia on orders over $99. If you are in the United States, shipping is free on orders over $120USD.

True always strives for same-day dispatch to ensure you receive your protein powder as quickly as possible.