Our R&D work starts with listening to our customers to understand their needs and health and performance goals. From there, we design and develop products that are meaningful to our customers.
To do so, we screen and assess the innovative ingredients from credible suppliers around the globe to select only best quality ones. We design the formulas with effective nutritional and health benefits that are supported by the latest scientific evidence. In collaboration with our network of sports performance dietitians and other health care professionals, we can ensure our product formats can make real-world impact based on their first-hand clinical experiences.
Our in-house lab carries out all the research experiments for our new products. This gives us the ability to iterate the prototypes very quickly with the feedback from the sensory panelists. For each product, we iterate at least 10 times until we achieve a formula that is absolutely delicious and loved by its users.