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From the humble beginnings of two brothers and a vision to change the supplement industry; to becoming Australia’s most loved and trusted protein brand. We’re celebrating the milestones, products and people that have built the True Protein brand over this remarkable decade.

2024 marks ten years of passion and innovation towards inspiring better health and performance. Behind every product, event and initiative lies a community of like-minded people with a shared vision: a world of healthier people.

For the month of May, we invite you to join us as we delve into the rich history of the company, showcase inspiring customer stories, explore the journeys of athletes powered by True, hear from the dedicated staff members who embody True's values, and offer a glimpse behind the scenes of our operations. Join us this May across our channels as we celebrate a decade of True Protein.

From the humble beginnings of two brothers and a vision to change the supplement industry; to becoming Australia’s most loved and trusted protein brand. We’re celebrating the milestones, products and people that have built the True Protein brand over this remarkable decade. 2024 marks ten years of passion and innovation towards inspiring better health and performance. Behind every product, event and initiative lies a community of like-minded people with a shared vision: a world of healthier people. For the month of May, we invite you to join us as we delve into the rich history of the company, showcase inspiring customer stories, explore the journeys of athletes powered by True, hear from the dedicated staff members who embody True's values, and offer a glimpse behind the scenes of our operations. Join us this May across our channels as we celebrate a decade of True Protein.

Our History

YOU HAVE A 1 IN 25 CHANCE OF WINNING THE FOLLOWING PRIZES:

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2014

Two brothers & a dream, True Protein born [pics of original packaging & products]. Products were blended manually. First sale!

Valued at $188 each

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2015

200L Steel Cement Mixer & Auger Filler Line. First wholesalers.

Valued at $250

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2016/17

Rebrand. New Vertical Blenders & Sample Machines. Sponsorship deals (Spartan, QLD Rugby). First Fitness Expo’s?

Valued at $769

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2018

First Ford Ranger Giveaway

Valued at $259

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2019

Protein Bar Launch? Vision, Mission, Values were re-imagined. Second Ford Raptor Giveaway.

Valued at $80 each

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2020

New production facility. True Gym!

Valued at $240 each

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2021

Gut Health Monash University Trial, 15 True Athletes competing at Olympics

Valued at $100 each

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2022

True Staff Retreat. Ice Bath in gym. Golden Ticket 100k Giveaway.

Valued at $62.94 each

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2023

3 x Evolutions (Plant, Pre, Collagen). True Van & Event Sponsorship (Down Under etc).

Valued at $30 each

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2024

New Sample Machine. Port Douglas Staff Retreat. CrossFit Games?

Valued at $30 each

Plus 10 x $50 True Vouchers!

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1 in 25 chance to win an epic prize!

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Community Involvement

We aim to have an impact beyond the fitness and wellness realm, creating a positive ripple effect that resonates within the broader community and fosters a culture of health and positivity.

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True Athletes

True sponsors a host of elite Australian athletes in their pursuit of excellence.

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In-House Manufacturing

We manufacture all powders in our world-class facility, owning every step of the process so we have complete control and visibility.

Join The Celebrations

Watch The Video

Limited Time Offer

Join the celebrations with True Protein's exclusive Mixed Protein Bars Box. This week, we're giving away this special gift to mark a decade of dedication to your health and fitness. It's our way of saying thank you for being part of our journey.

Grab your piece of True Protein history with this exclusive gift - Available this week only on orders over $150 and while stocks last! 🥳 #TrueProteinTurns10

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Cult Favourites: The products that made us

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WPI90

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Protein Bars

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Creatine

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Plant Protein

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Pre

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Electrolyte

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How will I know if I'm a winner?

Winners will instantly discover whether they have won when opening their True parcel!

Shop Collagen

1 in 25 chance to win a prize!

Frequently Asked Questions

Contact

1300 536 688
(9am - 4pm Mon-Fri AEDT)

True Protein
1/108 Old Pittwater Rd,
Brookvale, NSW, 2100
Australia

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ABN: 28166071772